As autumn deepens in the ancient capital, Xi'an is abuzz with excitement due to a grand "Guochao" (China-chic) event. Recently, the "Trendy National Products · Timeless Vitality – The 1st Xi'an Silk Road Time-Honored Brands Guochao Consumption Carnival" was grandly held at the historic Jinshi Square of Tang West Market in Xi'an City, Shanxi Province.

At the grand gathering, which showcased time-honored brands from over a dozen provinces and cities nationwide, the cultural and creative brand "Spring Gift" from Dian Zhong New Area made its debut outside Yunnan. Its signature series of creative products, rich in "Spring City's warmth" and "ethnic colors," attracted numerous Xi'an residents and tourists to stop and admire.

From the exquisite filigree enamel paintings and rustic yet elegant Anning tie-dye works, to the auspicious Zodiac-themed Yi embroidery; from the souvenir series themed on black-headed gulls that carry the city’s memories, to the richly flavored Yunnan coffee and tea... At the booth, each handcrafted cultural and creative product, imbued with Yunnan’s unique charm and exquisite intangible cultural heritage (ICH) craftsmanship—unfolded the distinctive allure of "There is a Lifestyle called Yunnan" to the residents of this ancient capital.

A local resident, born in the Year of the Snake, was delighted with her purchase of a corresponding Yi embroidery zodiac pendant. "These brilliant colors and delicate workmanship feel as though I’m touching the real warmth of colorful Yunnan", she remarked. Meanwhile, another hot seller was the "Yun Heal Nut Shell Rattle," made from natural rainforest seeds that sing with the wind. Its serene, echoing sound evoked the vast wilderness of Yunnan, quickly making it a sought-after item at the event.

It is reported that this participation in the exhibition marks not only a crucial step for the "Spring Gift" brand in its cross-regional development, but also an active endeavor by the Dian Zhong New Area's cultural industry to integrate into the national market. During the event, the "Spring Gift" team engaged with the organizer, Xi'an Tang West Market Commercial Management Co., Ltd., in discussions covering IP collaboration, commercial district partnerships, and the alignment of industrial resources between the two cities, thereby laying a foundation for potential future collaborations.

A representative from Yunnan Spring Gift Brand Management Co., Ltd. stated in an interview, "The 'Guochao' (China-chic) as we understand it is not just a trend of commodities, but more importantly, an expression of cultural confidence. We hope that through the 'Spring Gift' brand and leveraging the platform of Xi'an, this renowned Silk Road city, we can share Yunnan's diverse ethnic cultures, creative products and 'Spring City gifts' with more people."