Recently, Dian Zhong New Area organized a product promotion event and Spring Festival celebration for enterprises based in the district, creating a joyful, festive, and civilized holiday atmosphere while enriching the material and cultural lives of local employees.

At the event, the district's Federation of Trade Unions not only prepared Spring Festival couplets and the character “福” (fu, meaning good luck) for attendees, but also provided brushes, ink, couplet paper, and red paper, allowing participants to create their own couplets, write the character “福,” and cut window decorations. People joyfully picked up or created their favorite couplets and symbols of good fortune. The exquisite lanterns and festive window decorations were also very popular, with attendees lining up to receive them.

Vibrant peony flowers, tempting strawberries, and the indispensable Chinese cured pork belly for the New Year table... Local enterprises brought a wide variety of New Year goods, including flowers, fruits, cured meats, and sausages, allowing people to make one-stop purchases for their holiday needs. The enterprises also showcased self-produced skincare products, pastries, daily necessities, and other popular items, attracting large crowds to their booths.

The event not only fostered a lively and harmonious Spring Festival atmosphere but also provided an opportunity for local enterprises to promote their products and engage with each other. A relevant official from the district's Federation of Trade Unions stated that, in the future, similar festive activities will be organized in collaboration with local enterprises to continue celebrating traditional holidays in vibrant and diverse ways.