On May 2, a spectacular fashion show took place in Deqing County of Yunnan. The event was hosted by the Deqing County Bureau of Culture and Tourism and organized by Shangri-la Samzhub Co., Ltd.

The fashion show showcased the glamour of three major clothing brands: Ciwangquzhen, Sarduba, and Jinzegu. It gave audiences a glimpse of the long-lasting and splendid vitality of Tibetan costumes and a real sense of the cultural creativity passed on by these brands in the new era.

The fashion show featured not only professional supermodels walking on the catwalk at the foot of Meli Snow Mountain but also the exhibition of local traditional costumes. The collision of tradition and modernity, ethnicity and trend made the event even more exciting.

The event venue drew plenty of tourists and local people. (Editors: Ines, Lexi)